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How to make your retail displays look appealing

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How to make your retail displays look appealing
Click number:- Release time:2017-05-15

Retail displays can help your business to achieve sales because these visual elements make a good first impression on your potential customers. Retail displays are an element of your branding. If customers like the way your store looks and your products are made to look appealing through window, shelf and stock displays, they are likely to spend more time and money at your business.

Window displays

A store window is an ideal to bring in new customers as well as existing customers which allows you to display products that are newly arrived, best-selling products, promotional products, and even create a brand image. Ensure you focus more on this aspect of visual merchandising and frequently update them, if you want to increase traffic and sales for your store. The smart way is to create different themes for different windows that portrays different stories based on whatever theme is inspirational at that time.

Shelf displays

Plan how you will use your shelf displays to feature your products, and how much shelf space each product will get. Make sure not to put plenty of products into one display case as it can make customers confvsed. If you want to draw customer’s attention, you can place a striking or appealing product in plain view of your entrance.You should also focus more on displays located close to the checkouts as this can be your highest sales generating area.

Products displays

Group related stock items together, and use your premium spaces - for example the ends of your aisles - to feature profitable products. You should group similar products together to encourage add-on sales like a matching set of earrings, bracelets and a necklace.People often get bored seeing the same things every day. So, if you want to attract their attention, you should change your product displays regularly and keep them clean and well ordered.

 Retail Displays